Food Business Coaching FAQ

Find answers to frequently asked questions related to food business coaching services.

So what do you do, exactly?

I help folks in all stages of their food + beverage based businesses, community programs and events. Developing, starting, closing, expanding, evaluating, public relations, social media auditing/management/guidance and even just one off coaching sessions when you need a been-there-done-that hand to hold.

Can we barter / Are your prices negotiable?

No. I’m a real person who has bills to pay like most folks. As I say to my clients, you get what you pay for so I don’t work for free, trade, exposure, etc.

Do You Do Cashflows, Budgeting and Product Pricing?

While I can certainly get you started and thinking on the financials of a food based business, this is not my area of expertise. That being said, I have some wonderful professionals in my arsenal who I work with on the regular, and am happy to refer you to them. Just ask!

What are your qualifications?

I’m a proud Algonquin College Graduate of the Entrepreneurship Program under the late great Ron Knowles. I am also a Graduate of the YMCA Grant Enterprise Course in 2008.

Aside from my academic knowledge, I also wrote my own business marketing and operational plan for my former business Auntie Loo’s, my current business (this one), as well as others for culinary entrepreneurs over the years.

I’ve worked with small businesses, community organizations, agencies, and culinary events co-ordinators. Please let me know if you’d like a reference from a past client or two.

I also have over 10+ years running a successful specialty baking business in Ontario during social media’s infancy, and 6 years now running this one.

I am a legally registered consultancy business in Canada, a Trail & District Chamber of Commerce Member, and am licensed and bonded.

My first business closed because I didn’t take care of myself. You can read about it on my blog- in this post. As a result, I am well versed in businesses of all stages and can recognize the danger signs. Who better to get you to the top than someone who’s seen the bottom too?

What happened to your first business?

I love public speaking regarding my entrepreneurial adventures, misadventures and being in front of a crowd. My past speaking/ Webinar / MC gigs include the Ottawa Senators Foundation, FemCity Ottawa, Domicile, Kin Vineyards / Bee Savvy Honey, F**kup Nights Ottawa, KAST Innovation, Basin Buyers Festival, Basin Business Advisors, Armstrong Spallumcheen Chamber of Commerce Cheese Festival, and Trail’s Incredible Farmers Market. Please reach out directly for my public speaker / MC rates, bookings, contracts and policies.

Please get in touch to see my out of town / event rider agreement.

Email to check my availability under the Contact tab.

References available upon request.

Will you speak at / host/ MC my event?

Baking and Auntie Loo’s was a big part of my life—but it’s over now. I strictly consult and coach only. If you’d like a recommendation to similar businesses, just ask!

Can you make me an Auntie Loos’ cake / do a pop up for my event?

I have moved away from self produced webinars and am now available to teach for your group or organization.

You can see my full catalogue of offerings under the Webinar tab, as well as my upcoming public bookings.

My webinars are based off my clients needs, the inquiries I get, and my own personal experience. I work hard to research and keep myself educated and up to date on goings on in our industry so I can serve and advocate for you best.

Please don’t be shy to reach out if there’s a topic you’d like to see covered.

I’m also open to creating a customized workshop for your buyer/industry event.

I am always here after for guidance and to answer your questions, and you’ll also be added to my “webinar participants only” discussion forum for real life support and discussion with myself, community experts, and your fellow food entrepreneurs.

I am available to be hired for a customized and comprehensive teaching experience for your group or business.

Please note that due to being on Immunosuppressive Therapy, I am currently offering private training in virtual or outdoor, distanced format only.

Get in touch for rates.